Virtual Tour of the "Pink House" by @TheMostFamousArtist
Queue Mo’s latest work that's come to be known as the "Pink House", an advertisement-cum-art installation in Los Angeles that utilizes a construction development site as a temporary canvas. It's comprised of three single-family homes slated for demolition that has been painted a screaming shade of Pepto-Bismol pink.
|Visit the Pink House on Google Maps|
According to news reports, local residents are complaining about the noise and crowds that have come to take photos, shoot music videos and create all sorts of digital content to share on the Interwebz.
The LAist decried the project as a PR stunt called “Pink River Rosé” a collaboration between Mo and Nomadica Wine, a new L.A.-based canned-wine.
M-Rad Architecture is claiming a piece of the pink by calling the project "iMpermanence." (M-Rad is the firm that behind the 45-unit apartment complex that will be built on the site.)
And, Social Civilian, a clothing company, is associated with the project as well.
As millennials come in droves to post selfies on Instagram from the Pink House, I’m still left to ponder the piece.
Here’s my takeaway: Is it art? You bet. And I take no issue with the fact that it’s sponsored art. Heck, if athletes can be sponsored, why not artists? The main issue and the question I ask myself: is it good art? To me: no. Not only were living plants harmed by being directly painted on, but some fine examples of Spanish Revival architecture were defaced in the name of art and will ultimately be lost forever in LA.